To get the word out about the relaunch of the Lincoln Motor Company, we partnered with Vimeo to scour the land for several emerging filmmakers to interpret the theme of the relaunch campaign by reimagining something familiar as new again.
Through the Hello Again Film Series, this concept was brought to life with Wriggles & Robbins in "Record," a short film that explores how different people live a moment set to the same piece of music, from the perspective of the record player.
We promoted this film through OLA on Vimeo as well as through targeted means in Lincoln's social channels, specifically directing the content to film-loving audiences. We were able to resurface the content during additional brand activations in the film space, thus keeping the content fresh and extending the ROI long after launch. An interview with the filmmakers contributed to backstories that fed long form content, as well as a BTS film that helps to explain why the filmmakers took the approach they did.
Hear from the filmmakers, and see how they created a rotating slow-motion camera rig to pick up beautiful details.
A short film that explores how different people live their lives set to the same piece of music, all captured from the point of view of a vinyl spinning on a record player. The film was created for “Hello, Again,” an initiative by The Lincoln Motor Company that asks filmmakers to reimagine the familiar into something fresh and new.
Credits: Directors: Wriggles & Robins Music: ‘Be Happy’ by Amateur Best
Producers: Tom Allen, Will Teddy Online Producer: Alannah Currie DP: Luke Palmer Camera Assist: Simon Lakos, Laurence Halstead 1st AD: Nick Marles Art Director: Tim Gibson
Grade: Richard Fearon at MPC Flame: Jonathan Box at MPC Sound: Toolshed Music Production Company: Agile Films
Produced by Hudson Rouge for The Lincoln Motor Company
Open Your Eyes
As we culled down a shortlist of three treatments to work with in building branded content to launch the Lincoln MKC, it was interesting to see how relationships on the other end of the treatments gelled. Two filmmakers, Diego Contreras and Khalid Mohtaseb, ended up collaborating on both their films and in the process created two distinct narratives united in aesthetic.
This film, Open Your Eyes, is a tale of new-found hope. Through Mohtaseb's lens, we’re launched into the deep and dark thoughts of an elderly man who struggles to adapt to his recent blindness. His wife has passed and his daughter has moved into the city for work, leaving him to live an isolated life in his secluded Louisiana farm house. When, for his 70th birthday, his daughter plans a surprise journey to all the places that marked his childhood, he begins to regain hope and a sense of joy for life. Narrated through a thank-you poem written by the father to his daughter, the film invites us to recognize the beauty that surrounds us in each moment, even when we cannot see it. Even when the beauty is nostalgia and faded memories.
Role: Creative Director; Director of Strategy & Publishing
Open Your Eyes
Writer and Director: Diego Contreras Cast: Lafair Hebert, Jessica Swopshire Director Of Photography: Khalid Mohtaseb
Inspired by the drawn-on-film pieces by Normal McLaren, Len Lye, and Man Ray, Becky & Joe collaborated with musicians Delicate Steve to create the charming and beautiful 'Tallest Heights.' This work is part of the 'Hello Again' series presented by the Lincoln Motor Company, which asks filmmakers to reimagine the familar into something fresh and new. Te animation is made from a combination of ink, paint, bleach and scratchign into different film sizes. The final iamges are high-resolution scans of super 8,16, and 25mm film strips and acetate sheets.
The team created amazing gif essays on Tumblr to compliment the film. We createdlong form contenton Lincoln Now. We extended the content across Vimeo, Tumblr, Twitter, and Facebook, and in the process engaged brand, film, and pop culture audiences in each space.
Credits: Designed and Directored by Becky and Joe
Animators: Katie Jackson, Matt King, Theo Nunn, Ellie Pritchard, Andrea Vinciguerra
Music by Delicate Steve
Produced by Hudson Rouge for The Lincoln Motor Compan
War Paint for Trees
An experimental short film that captures the transmutation of dead Joshua Trees into works of art as a way to explore change and renewal. Created for Hello, Again campaign, an initiative by Lincoln Motor Company that asks filmmakers to reimagine the familiar into something fresh and new. Set in the magical high desert of Southern California, “War Paint for Trees” takes a surreal and unexpected journey that is deeply personal and intensely cosmic. We extended the story through long form content on LincolnNow.
War Paint for Trees
For steave Created by Jeff Frost
Credits: Assistance - Stephanie Alva Music - "Transmutation of Death II" by Jeff Frost
Thank You: Jordan McGarry Hana Newman Chris Diken Cain Motter Brooke Degraw Michael Lee Dynamic Perception My Amazing Parents Produced by The Lincoln Motor Company