For the 2015 Wish List Sales event for Lincoln, we wanted to pair finely crafted holiday gifts with each nameplate from the brand's lineup to demonstrate the values of each nameplate's target market and a shared appreciation of craftsmanship and quality. We teamed up with makers from all over the US to create personalized gift lists according to nameplates, demonstrating passion points from culinary to athletics, and photographed them in a tabletop style popular on Instagram. We published these images in paid social posts targeted to each nameplate's psychographic, within conversations about holiday gifts, and successfully led audiences into the Lincoln website through extended content.

Photography: Lisa Shin. Photography: Morgan Phillips. Styling: Gurumann Corsino.