RECORD

RECORD

  WAR PAINT FOR TREES

WAR PAINT FOR TREES

  GET BACK

GET BACK

  TALLEST HEIGHTS

TALLEST HEIGHTS

In support of the Lincoln Motor Company's efforts to relaunch their legacy brand, we partnered with Vimeo to pursue collaborations with emerging artists and filmmakers. Having developed a brief on the concept of reimagining ("Hello Again"), we asked a shortlist of four filmmakers to interpret something old and familiar in a new way. Each came back with a beautiful and unique concept that allowed us to convey the brand message in an authentic and compelling format across digital and social channels. The result was four completely different films: one from the perspective of a spinning vinyl record player; one made from 7,000 individual, hand-painted film frames; one desert art installation captured in a surreal time-lapse; and one exploration of our dependence on technology.

We deconstructed each film into bite-sized content pieces that could be targeted to various groups of people and seeded out over diverse platforms including Tumblr, Twitter, and Instagram. We established a strong sense of brand within the independent film community, and optimized the creative outtakes again and again, since 2013, to showcase each story.

View the creations through the thumbnails above.