I would argue that it is no longer necessary to fill the seats of fashion shows with merchandisers and retailers. Just like Apple, fashion brands should also be catering to the content-generating experts, thrilling them, pumping them full of information, and not just allowing but encouraging them to spread the word.
Read MoreThe Good
A revolutionary customer experience, indeed!
Read MoreA Night at the Circus
The 2010 International Circus Festival in Monte Carlo is basically the Olympics for circus performers around the worldβ¦
Read MoreCoke's Happiness Machine
As a little kid, I remember watching those "Holiday" Coca-Cola ads with Santa, and they felt so magical. I'm not sure if the new "Happiness Factory" website provides the same magical feeling (after all, I'm a bit older!), but the vending machine campaign sure does personalize the brand!