Microfilms on feelings 

The following brand content films were created in collaboration with Vimeo specifically for distribution in paid social channels, which in 2015 meant they had to be under 15 seconds, not contain dialogue (work in any language), and work without audio. We also edited them in square.

This series of 7 stories explores different feelings, each representing one of the product benefits a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content about the car and the specific product features that provided these benefits. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create these pieces that were designed specifically for Instagram and Vimeo audiences.

 
Liberation. It’s the freedom that comes with knowing everything is taken care of. It is the ability to self-determine or self-direct, and the possibilities are endless. We worked with filmmaker Dan DiFelice to expand on this definition as a brand film for social channels. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Dan DiFelice Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 1: LIBERATION

Liberation. It’s the freedom that comes with knowing everything is taken care of. It is the ability to self-determine or self-direct, knowing the possibilities are endless. Created with filmmaker Dan DiFelice

 
The feeling of Balance. We defined it as the effortless adaption to unevenness. It’s stable, smooth, and symmetrical in spite of opposing forces. Jean Paul Frenay sets the tone in this short brand content piece for social. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Jean Paul Frenay Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 2: BALANCE

Balance. We defined it as the effortless adaption to unevenness. It’s stable, smooth, and symmetrical in spite of opposing forces. Created with filmmaker Jean Paul Frenay.

 
Anticipation. This is the breath before a positive experience. It is knowing that your next move is foreshadowed and will be accommodated. We worked with filmmaker Eva Michon to expand on this definition as a brand film for social channels. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Eva Michon Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 3: ANTICIPATION

Anticipation. This is the breath before a positive experience. It is knowing that your next move is foreshadowed and will be accommodated. Created with filmmaker Eva Michon.

 
The feeling of Expansion. It’s about opening out into the world. It’s the airy serenity experienced in a space that is bigger than you. Created in collaboration with filmmaker ::kogonada. This was created in collaboration with Vimeo as part of a series of 7 films about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films each targeted specific audiences and led them into an integrated campaign called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: ::kogonada Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 4: EXPANSION

The feeling of Expansion. It’s about opening out into the world. It’s the airy serenity experienced in a space that is bigger than you. Created with filmmaker ::kogonada.

 
Clarity. It’s the complete awareness of your surroundings. It’s a calm confidence in knowing you didn’t miss a thing. We worked with filmmaker Luke Gilford to illuminate this point as a brand film for social channels. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Luke Gilford Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 5: CLARITY

Clarity. It’s the complete awareness of your surroundings. It’s a calm confidence in knowing you didn’t miss a thing. Created with filmmaker Luke Gilford.

 
Immersion. It’s a sensory experience that washes over you; the feeling of being taken over and inspired simultaneously. We worked with filmmaker Judith Veenendaal to expand on this definition as a brand film for social channels. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Judith Veenendaal Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 6: IMMERSION

Immersion. It’s a sensory experience that washes over you; the feeling of being taken over and inspired simultaneously. Created with filmmaker Judith Veenendaal.

 
Revitalization. This is a restoration of energy—a new vigor when you begin to move after being still, a refreshed awakening to a sense of your own life force. We worked in collaboration with filmmaker Miwa Matreyek to demonstrate this feeling on screen. This film was created in collaboration with Vimeo as part of a series of 7 stories about different feelings, each representing one of the feelings a particular vehicle in the Lincoln lineup was designed to provide. The films were targeted to film lovers and topic-specific audiences and led them into an integrated campaign site called "The Feeling Stays With You" which included lower funnel content. I worked with Vimeo to identify the right filmmakers to interpret each feeling, and then we worked closely to create pieces that were under 15 seconds, designed specifically for Instagram and Vimeo audiences. Filmmaker: Miwa Matreyek Creative Director: Ashley Davidson Producer: Jeff Hurlow

MICROFILM 7: REVITALIZATION

Revitalization. This is a restoration of energy—a new vigor when you begin to move after being still, a refreshed awakening to a sense of your own life force. Created with filmmaker Miwa Matreyek.