Armani: King of Italian Fashion

Giorgio Armani and the business he developed provide the perfect example of the evolution of the Italian Fashion System from the perspective of the designer. He began as a pure designer, and then gradually acquired various production facilities into his company on his route to becoming a fashion and lifestyle powerhouse.

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Yves Saint Laurent: Another Road to French Luxury

The YSL brand, like Dior, also moved from a single status to a member of a luxury conglomerate (this time PPR/Gucci Group), although the route taken was a bit different. We can learn from the bumps in the road on this one.

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Dior & LVMH: The French Business Model for Fashion & Luxury

The business model that began as a single brand directed by one creative mind has become a model composed of a portfolio of complimentary luxury brands, exemplified by the evolution of Christian Dior & the ultimate luxury conglomerate: LVMH.

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